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Submitted by: Warren Miller
Despite being relatively new to the internet marketing scene, mobile marketing is making its mark as a method with extreme potential. Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy. Here are a few things that you should look at before getting started:
Build and maintain your list the right way. No one likes intrusive advertising. This is especially true when it comes to receiving text marketing messages on their personal cell phones. Make sure you avoid being an annoyance by requiring that everyone opts-in to your subscriber list. Also, every message you send must include clear instructions on how to remove themselves from further messages. Dont forget about the quality of your messages and value of your offers. If you are offering exclusive discounts to your subscribers, they will likely feel that it would be a huge mistake to stop receiving your messages.
The timing of your ads is very important in mobile marketing, just as it is in email marketing. You should not assume that you can simply send an SMS or a more expensive MMS message and automatically get a massive response. Despite the fact that many people carry their cell phone with them everywhere they go, they may not have the time or may be in the middle of something and not be able to read your message. Therefore, sending one at the wrong time may mean that your message will simply be ignored.
For example, say you own a grocery store, it would be best to send your ads close to the times people are usually shopping for groceries. This may be after 5pm during weekdays as people often shop after they leave work. If you are a restaurant interested in announcing your new lunch specials, you may want to send them out at 11am or so just as people are starting to think about what they want to eat for lunch.
Test, track, and segment your campaigns. Mobile marketing systems allow you to keep track of the results of your campaigns, including the number of messages sent, delivered, read, and more. If you are sending a coupon, make sure each campaign has a unique code so that you can keep track of how many times it is actually redeemed. Most systems also allow you to segment your list into different groups, meaning you can send different messages to your chosen demographic groups. For example, you may have a group of clients that have purchased a particular product. You likely have the option to send messages only to that group offering discounts on related products or upgrades.
Take a note of these tips when you are adding mobile marketing into your overall strategy. Mobile marketing offers a level of intimacy and instant communication that no other advertising medium offers. It is quickly growing in the United States and any business that adopts it now will likely take a huge step past their competition.
About the Author: Warren Miller is the Lead Marketing Consultant for Logic Path, a ‘new media’ marketing agency that delivers customized solutions through new technologies. This includes full-service
, membership programs, and more. Their
is updated daily with essential business marketing advice and tips.